Fractional CMO
For Startups And SMEs

Startups with a working product and early traction in areas such as mobile apps, online retail, digital learning, lifestyle or community platforms. Typical challenges include defining a clear value proposition, improving early user engagement, shaping the brand story, building trust with limited proof points and introducing the first repeatable marketing activity. Support often focuses on sharpening messaging, prioritising early channels, improving onboarding or conversion flows and creating simple, scalable foundations for growth.

B2B companies in sectors such as professional services, construction, events, education or tech, often operating with small teams and limited marketing structure. Common challenges include unclear value propositions, inconsistent lead generation, outdated digital presence and a lack of internal ownership of marketing. Support is typically needed to strengthen messaging, define the commercial story, improve website and collateral, introduce simple demand generation activity and build a clearer connection between marketing and sales.

Global brands expanding into the UK, France or wider Europe across categories such as fashion, beauty, lifestyle, wellness or e-commerce. Challenges often include understanding cultural nuances, assessing competitive landscapes, adapting brand messaging, selecting the right partners and navigating market specific platforms and behaviour. Support usually centres on localisation, market insight, brand positioning, go to market planning, onboarding local agencies and shaping activations that feels relevant and effective within each market.

Solo-led businesses in areas such as coaching, consulting, online learning, wellness or lifestyle, often managing every part of the business alone. Support is typically needed to clarify the offer, improve brand presence, structure messaging, develop simple marketing assets and create a consistent, credible online footprint that builds trust and attracts the right clients.