AI Marketing Training 
For Startups and SMEs

AI training for marketers teaches professionals how to use generative and applied AI tools (like ChatGPT, Claude, or Perplexity) to enhance efficiency, creativity, and strategy in daily marketing work. In my workshops, training is fully bespoke, built around your team’s roles, workflows, tools, and real tasks, rather than generic examples, so you can use AI effectively from day one.

AI training is most useful when it’s grounded in real marketing work, not theory alone. Alongside being CIM-certified in AI Marketing, I bring over 20 years of experience in marketing and leadership, working across B2B and B2C, from early-stage startups to established international brands.

I also work day to day as a Fractional CMO, which means I’m actively using AI tools to support strategy, content, planning, and decision-making in real business contexts. My training reflects how AI fits into actual marketing roles, workflows, and pressures.

That combination of senior marketing leadership, hands-on practice, and formal AI training allows me to design workshops that are practical, relevant, and directly applicable to how marketers work today.

Yes. While many marketers experiment with AI tools informally, structured training helps teams avoid guesswork, use AI strategically, and integrate it into workflows safely and confidently. My training fills that gap with tailored sessions that reflect how you actually work and what you need to achieve.

AI isn’t here to replace marketers, but to augment them. It automates repetitive tasks like reporting or drafting, which frees you to focus on strategy, creativity, and higher-value thinking. My sessions emphasise using AI as a collaboration tool that supports your experience and judgement, not substitutes it.

Marketers often start with general-purpose models like ChatGPT or Gemini, which cover a wide range of tasks from content creation to idea generation. In my workshops, we also explore tools like Perplexity, Claude, Copilot, and others as relevant to your stack, ensuring you use the tools that match your needs and goals.

AI can support content brainstorming, audience segmentation, email writing, data analytics, automation of repetitive tasks, and even competitor research, but only when used correctly. In my training, you learn workflows, prompts, and live exercises based on your own assets and challenges, so you can apply what you learn straight away.

Most training is generic and one-size-fits-all, but real marketing teams have different goals, tools, and day-to-day tasks. My AI workshops are designed from scratch with your team’s roles, workload, documents, and real examples in mind, so you get practical outcomes and bespoke AI workflows that fit your real world.