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Flexible CMO support for lean teams

Practical guidance on hiring, scope, cadence and impact

Most weeks are a juggle of product, customers and cash flow. Whether you sell to businesses or consumers, marketing leadership often sits in the middle and gets squeezed. You know you need focus, a plan and someone to own it, but a full-time hire is a stretch right now.

This section is for that moment. I work with founders and lean teams in B2B and B2C across Europe, particularly in the UK and France, and I have pulled together clear, practical articles on fractional marketing leadership and how it can help you accelerate your business growth globally.

 

You will find when to hire a fractional CMO, how to set the scope, what the first month looks like, the weekly cadence that keeps things moving, and how to report impact without drowning in slides. We compare agency vs full time vs fractional, cover typical costs and value, show how to build a small team around the role, and how to hand over smoothly when you bring someone in-house.

Pick what you need today, use it this week, and come back for the next step when you are ready.

Looking for hands-on marketing support to accalerate your busines growth?

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Image by Markus Spiske
What is fractional marketing leadership? An explanation for busy founders

What is fractional marketing leadership? An explanation for busy founders

What fractional marketing leadership is, how it works, and when it helps so founders can decide with confidence without heavy full-time hires.

Fractional marketing leader vs agency vs full time hire: how to choose for your stage

Fractional marketing leader vs agency vs full time hire: how to choose for your stage

Compare fractional marketing leadership, agencies and full time hires so you can choose the right option for your stage, budget and goals with confidence.

When to hire fractional marketing leadership: five readiness signals and two not‑yet signs

When to hire fractional marketing leadership: five readiness signals and two not‑yet signs

How to know when it’s the right moment to bring in fractional marketing leadership, with clear signals to look for and signs you may want to wait.

How much does fractional marketing leadership cost? pricing models, value and red flags

How much does fractional marketing leadership cost? pricing models, value and red flags

Understand typical pricing models and cost drivers for fractional marketing leadership, how value shows up in practice, and the red flags to avoid.

What working with a fractional marketing leader looks like week to week

What working with a fractional marketing leader looks like week to week

A clear view of how a fractional marketing leader runs the week with your team, what changes you’ll notice, and how decisions, briefs and reviews work.

Your first month with a fractional marketing leader: what to expect and how it feels

Your first month with a fractional marketing leader: what to expect and how it feels

What the first month with a fractional marketing leader looks like, what changes you’ll notice, and how the work fits into a normal week without extra stress.

Founder and fractional leader operating rhythm: meetings, documents and decisions that reduce stress

Founder and fractional leader operating rhythm: meetings, documents and decisions that reduce stress

How a founder and a fractional marketing leader run a simple operating rhythm so work moves weekly, decisions stick, and the team feels less stressed.

Measure the impact of fractional marketing leadership: simple reporting founders will actually read

Measure the impact of fractional marketing leadership: simple reporting founders will actually read

A practical way to measure the impact of fractional marketing leadership with a short scorecard, useful narratives and calm updates stakeholders trust.

Build a lean marketing team with fractional leadership: hiring order, roles and budgets that make sense

Build a lean marketing team with fractional leadership: hiring order, roles and budgets that make sense

How to build a lean marketing team with a fractional leader: the right first hires, sensible budgets, and a setup small teams can actually keep.

A simple scope menu for small teams: choose outcomes, not buzzwords

A simple scope menu for small teams: choose outcomes, not buzzwords

A straightforward scope menu for small teams so you can buy marketing outcomes with confidence, avoid vague buzzwords, and keep work calm and visible.

How to choose a fractional marketing leader: signals of fit, questions to ask and a safe trial month

How to choose a fractional marketing leader: signals of fit, questions to ask and a safe trial month

How to evaluate a fractional marketing leader with simple signals of fit, plain questions to ask, and a buyer-safe way to run a short trial month.

Handover to an in‑house marketing lead: how to plan a smooth transition from fractional support

Handover to an in‑house marketing lead: how to plan a smooth transition from fractional support

How to plan a smooth handover from a fractional marketing leader to an in-house hire, keeping momentum, knowledge and quality steady through the transition.

Fractional vs interim vs consultant: which one fits your moment

Fractional vs interim vs consultant: which one fits your moment

Understand the practical differences between fractional, interim and consultant support so you can pick the option that fits your stage and goals.

How to brief your board on choosing fractional marketing leadership

How to brief your board on choosing fractional marketing leadership

A founder-friendly briefing pack to secure board buy-in for fractional marketing leadership: the case, risks, costs and a clear 90-day plan.

Go live in 30 days with fractional marketing leadership: a calm launch plan you can keep

Go live in 30 days with fractional marketing leadership: a calm launch plan you can keep

A practical 30‑day launch plan to start working with a fractional marketing leader, with simple steps, clear outputs and a week-by-week rhythm.

Measure the impact of fractional marketing leadership: simple reporting founders will actually read

Measure the impact of fractional marketing leadership: simple reporting founders will actually read

A practical way to measure the impact of fractional marketing leadership with a short scorecard, useful narratives and calm updates stakeholders trust.

Brief your team on fractional marketing leadership: what will change and how to work together

Brief your team on fractional marketing leadership: what will change and how to work together

A clear briefing founders can use to explain fractional marketing leadership to their teams, what will change in the week, and how everyone will work together.

Align marketing and sales with fractional leadership: shared language, handoffs and pipeline clarity

Align marketing and sales with fractional leadership: shared language, handoffs and pipeline clarity

How a fractional marketing leader brings sales and marketing together with shared language, cleaner handoffs and a calmer, clearer path to pipeline.

How much does fractional marketing leadership cost: budgets, models and what you actually get

How much does fractional marketing leadership cost: budgets, models and what you actually get

What fractional marketing leadership really costs, how pricing models work, and how to budget with confidence for outcomes you can see on key pages.

Set up the agreement: a simple contract and onboarding checklist for fractional marketing leadership

Set up the agreement: a simple contract and onboarding checklist for fractional marketing leadership

A founder-friendly checklist to set up a fractional leadership agreement and onboarding, with clear scope, cadence, decision rights and handover terms.

Decide to keep, expand or pause after 90 days: make the fractional leadership review honest

Decide to keep, expand or pause after 90 days: make the fractional leadership review honest

How to run a clear 90‑day review of fractional leadership so you can decide to keep, expand or pause with confidence and a plan everyone understands.

Choose the right level of fractional support: advisory, hands-on or embedded

Choose the right level of fractional support: advisory, hands-on or embedded

Decide between advisory, hands-on and embedded fractional support with a clear view of outcomes, cadence, cost and what changes in your week.

Get more from your agencies with fractional leadership: briefs, scopes, reviews and creative quality

Get more from your agencies with fractional leadership: briefs, scopes, reviews and creative quality

How a fractional marketing leader helps you get more from agencies with simple briefs, clean scopes, fast reviews and creative that lands with buyers.

Protect founder time with fractional leadership: what to stop, keep, delegate and automate

Protect founder time with fractional leadership: what to stop, keep, delegate and automate

How to protect founder time with fractional leadership by stopping low‑value work, keeping the right decisions, delegating clearly and automating with care.

Fractional marketing leadership readiness checklist: are you truly set for month one

Fractional marketing leadership readiness checklist: are you truly set for month one

A practical readiness checklist to confirm you are set for month one with fractional marketing leadership, from offer clarity to cadence and small page fixes.

Fractional leader vs agency vs full time: outcomes, cadence and time to value

Fractional leader vs agency vs full time: outcomes, cadence and time to value

A buyer-first comparison of fractional leader, agency and full-time hire focused on outcomes, cadence, risk, budget and how fast teams feel real progress.

The minimal viable marketing stack for small teams: keep, pause, replace later

The minimal viable marketing stack for small teams: keep, pause, replace later

A calm, founder-friendly guide to a minimal marketing stack: what to keep, what to pause and what to replace later so the week stays simple and buyers feel progress.

Continue your journey

Brand Marketing Insights: Shape a brand people remember

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Fractional marketing leadership: Senior marketing support without the full-time hire

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Visibility & Growth Insights: Get seen by the right people

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International expansion & localisation: Expand globally, act locally, build trust

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Marketing foundations for startups: Get the basics right and grow with confidence

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