Fractional CMO
For Startups And SMEs
Fractional CMO support for B2B and B2C companies looking for senior leadership, sharper strategy and more focused marketing, without the cost of a full time hire.
What Is A Fractional CMO?
A Fractional CMO gives your business senior marketing leadership on a part-time, flexible basis.
It’s the role of a Chief Marketing Officer, shaped for growing B2B and B2C companies that need clear strategic direction but are not ready for a full-time hire.
The focus is simple: align marketing with your commercial goals, define the strategy, prioritise the right channels and create the structure your team needs to work more confidently.
A Fractional CMO brings experience from multiple sectors and markets, offers objective decision-making and introduces proven processes that remove guesswork.
For many startups and SMEs, it is the most efficient way to access strategic thinking, leadership and hands-on support without the cost or commitment of a full-time CMO.
It gives you clarity, momentum and a more consistent approach to growth.
The Benefits of Hiring a Fractional CMO
TRUSTED BY TEAMS AND BRANDS BUILDING THEIR NEXT STAGE OF GROWTH ACROSS THE UK AND EUROPE
How We Work Together
A conversation to understand your goals, challenges and the level of support your business needs
DISCOVER
DIAGNOSE
PLAN
A review of your marketing, positioning, performance and team structure to identify gaps and opportunities
A clear strategy, measurable objectives and a prioritised roadmap shaped around your commercial goals
SUPPORT
Guidance for your team, plus hands-on leadership across key projects to keep work moving
OPTIMISE
Ongoing optimisation to refine priorities, track progress and keep your marketing aligned with goals
Fractional CMO Services
As a Fractional CMO, I provide strategic marketing leadership across the functions that shape commercial performance. These service areas combine strategy, team guidance, brand and digital oversight and clear performance management to help startups and SMEs grow with more focus and direction.
STRATEGIC DIRECTION
I define the overall marketing vision and build practical strategies that support your commercial goals.
This includes sharpening your positioning, analysing market and competitor trends and shaping a clear roadmap that helps your business grow with more focus and confidence across B2B and B2C markets.
TEAM LEADERSHIP
I provide senior guidance for your marketing team, partners and cross-functional stakeholders.
This includes mentoring junior marketers, managing agencies and working closely with sales, product or operations to ensure everyone is aligned behind the same plan and moving in the same direction.
BRAND AND DIGITAL
I oversee your brand, digital channels and campaigns to ensure your marketing is consistent, effective and aligned with your goals.
This covers brand development, content, website improvements, paid campaigns and performance reviews that strengthen awareness, engagement and conversion across your key markets.
PERFORMANCE & GROWTH
I set measurable objectives, define simple KPIs and review performance regularly to support confident decision-making.
This includes managing budgets, aligning sales and marketing efforts and optimising activity so your resources are focused on what genuinely drives growth.
You might also be interested in my satellite services that support your wider growth, including
career coaching and AI training for marketing teams.
SUPPORTING MY CLIENT GROWTH THROUGH PARTNERSHIPS WITH LEADING MEDIA PLATFORMS
FAQs
Trusted accreditations and marketing expertise you can rely on
Insights
INSIGHTS TO SUPPORT YOUR MARKETING JOURNEY
Explore frameworks, guides and practical advice on brand, growth, visibility and international expansion.
Each article is written to help founders and marketing leaders take clear, focused action.
Ready To Grow?
DROP ME AN EMAIL: marie@thefusemethod.com
I’m committed to your privacy. I’ll never share your email with a third party, and I’ll only contact you with content or updates that genuinely add value.
