Brand Marketing Consultant
For Startups And SMEs

A brand marketing consultant helps businesses define and strengthen their brand so it supports growth, visibility, and trust. This usually involves brand strategy, positioning, messaging, and guidance on how the brand shows up across channels.

In my work, I focus on helping startups and SMEs clarify who they are, who they are for, and how their brand can directly support customer acquisition and revenue.

Marketing consultants often focus on channels, campaigns, and performance, while brand marketing consultants focus on the foundations behind that activity.

I work at the intersection of brand and marketing, making sure positioning, messaging, and brand decisions give your marketing a clear direction and make it more effective over time.

Costs vary depending on the scope, depth, and format of support. For one-off brand strategy projects, startups and SMEs in the UK typically invest between £3,000 and £8,000, depending on the level of research, analysis, and strategic output required.

For longer-term or fractional support, brand marketing consultants usually work on a daily rate ranging from £500 to £900, or via a flexible monthly retainer. I always tailor pricing to your needs, whether that’s a focused strategy project, support during a growth phase, or ongoing brand guidance over time.

Contact me to talk about your budget and needs.

Look for someone with deep experience across different business models, sectors, and growth stages, and who understands how brand supports commercial outcomes. A strong consultant should be able to combine strategic thinking with practical application and adapt to your reality as a startup or SME.

I bring over 20 years of experience building and growing brands across B2B and B2C, from tech and mission-driven organisations to events, fashion, and e-commerce. My approach is shaped by real-world experience, helping businesses build brands that are credible, relevant, and designed to support growth.

Many businesses bring in a brand marketing consultant when they are launching, scaling, entering new markets, or repositioning. It is also useful when marketing feels inconsistent or unclear.

I typically work with teams at moments where brand decisions start to have a real impact on growth and commercial outcomes.

No. In fact, startups and SMEs often benefit the most from brand marketing support because early decisions shape long-term perception and growth.

I tailor my approach to the realities of smaller teams and limited resources, focusing on clarity and impact rather than overly complex brand work.

A strong brand makes your value clearer, builds trust faster, and helps you stand out in competitive markets. This supports better engagement, conversion, and long-term retention.

My role is to ensure brand strategy directly supports acquisition, leads, and revenue, not just awareness for awareness’s sake.

Many businesses do. Agencies often focus on execution, while a brand marketing consultant helps set direction and ensure consistency.

I frequently work alongside agencies to clarify positioning, improve briefs, and make sure brand decisions support your wider growth goals.

This depends on your needs. Some businesses need a short engagement for a brand audit or repositioning, while others benefit from ongoing support during a growth phase.

I offer flexible formats, from defined projects to short-term or ongoing support, depending on what makes most sense for your situation.

Deliverables vary, but often include brand strategy, positioning, messaging frameworks, audience personas, and practical guidance teams can use.

I focus on outputs that are clear, usable, and easy to apply across marketing, content, and customer touchpoints.