About Me
Fractional CMO for startups and SMEs
B2B AND B2C BRANDS I’VE SUPPORTED ACROSS THE UK AND EUROPE
Growing Brands Beyond Borders
20
#1
Years marketing leadership
Led Bumble from #5 to #1 dating app in key European markets
+90%
+100%
European B2C and B2B2C revenue growth at ShopStyle
International revenue share growth at Boden across EMEA and APAC
About Marie, Founder of FUSE
I’m a Fractional CMO and senior marketing leader, working with startups and SMEs across the UK and Europe who want to start marketing their business properly and accelerate growth.
Most of the companies I work with are at a stage where they don’t yet have a marketing team in place, or only have limited internal resources. They have a product or service they believe in, but need help deciding where to start, what to prioritise, and how to structure marketing in a way that fits their size, pace, and ambitions.
I work closely with founders and leadership teams to bring clarity, structure, and momentum, combining strategic thinking with hands-on support. My role is to help turn ideas and ambition into a marketing approach that is focused, realistic, and built to support growth.
Alongside this core work, I also support marketing and business professionals through career coaching, and deliver practical AI training for marketers. These sit naturally alongside my consultancy work and are grounded in the same real-world experience.
"Marie has been approachable and helpful in bringing a marketing angle to our business. She made the process fun, easy to understand and clearly structured. Her client-centred approach and goals at each stage helped us stay focused."
Naomi Craft
CEO Of CoachDoc
A Flexible Marketing Solution
Adapted to the real challenges of startups and SMEs
After two decades working in corporate and senior marketing roles, I noticed the same challenge coming up repeatedly.
Many startups and SMEs needed marketing support but didn’t yet have a team, a large budget or a structure in place. They were often unsure where to begin or how to make marketing work alongside product, sales, and operations.
I also saw a need for more flexible ways of working. Small organisations move quickly, priorities change, and marketing support needs to adapt accordingly.
I created FUSE to provide bespoke, flexible marketing leadership that adjusts to the reality of each business. Formats, services, and pricing are shaped around what’s actually needed, and I work as an extension of the team, adapting focus as priorities evolve.
My core areas of work include Fractional CMO support, marketing consultancy, brand marketing, freelance marketing leadership, and international expansion.
If you’re looking for a Fractional CMO who will take the time to understand your business, get to the heart of the challenges you’re facing, and help you build a clear, practical way forward, I’d be happy to talk.
A human marketing consultancy
Grounded in experience and values
I bring over 20 years of experience across marketing, growth, and brand leadership, working in both corporate and entrepreneurial environments. Over that time, I’ve built and led teams, hired and mentored talent, launched products and brands, and supported businesses at very different stages, from fast-moving startups to international organisations and growing SMEs.
That mix of contexts has shaped how I work.
What I enjoy most is starting with a blank canvas. Stepping back, auditing what exists, understanding the business, and then building something clear and workable from the ground up. That might be a marketing strategy, brand positioning, go-to-market plan, or a more structured way of working across channels and teams.
A few principles and values guide how I work:
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Building properly, with strong foundations that can scale
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Creating with intent, so every decision has a clear purpose
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Working closely with people, through honest and practical collaboration
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Kindness and respect, being clear, direct, and supportive
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Commitment and enjoyment, taking the work seriously while keeping energy and curiosity along the way
Trusted accreditations and real expertise you can rely on
Connected and supportive
While I lead the work myself, I don’t work in isolation. Over the years, I’ve built a trusted network of specialists I bring in when a project needs additional expertise, from videographers and designers to social media and content specialists, PR support, influencer partners, and in-market freelancers. I also have strong relationships with marketing leaders across different brands, which allows me to facilitate relevant brand partnerships and collaborations when there’s a clear strategic fit.
Alongside my consultancy work, I support people as well as businesses. I offer career coaching for marketing and business professionals, drawing on my experience hiring, leading, and developing teams. I’m a certified executive and career coach (iPEC) and also coach MBA students at Cambridge Judge Business School. My coaching is practical, structured, and grounded in real business contexts.
I also deliver bespoke AI training for marketers and teams, designed around specific roles, day-to-day tasks, and real use cases. I’m certified in AI Marketing with the Chartered Institute of Marketing (CIM), and this training often complements my Fractional CMO work, helping small teams work more efficiently without losing strategic thinking or human judgement.
Insights
INSIGHTS TO SUPPORT YOUR PROFESSIONAL JOURNEY
A curated selection of thoughtful resources for marketing and business professionals, sharing insights on careers, transitions, confidence, and professional growth to support clearer thinking and more informed career decisions.
Sectors covered
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Ready To Grow?
DROP ME AN EMAIL: marie@thefusemethod.com
I’m committed to your privacy. I’ll never share your email with a third party, and I’ll only contact you with content or updates that genuinely add value.