FUSE Insights
Straightforward marketing guidance for founders and SMEs in B2B and B2C
Featured Articles
Flexible CMO support for lean teams
What is fractional marketing leadership? An explanation for busy founders
What fractional marketing leadership is, how it works, and when it helps so founders can decide with confidence without heavy full-time hires.
Fractional marketing leader vs agency vs full time hire: how to choose for your stage
Compare fractional marketing leadership, agencies and full time hires so you can choose the right option for your stage, budget and goals with confidence.
When to hire fractional marketing leadership: five readiness signals and two not‑yet signs
How to know when it’s the right moment to bring in fractional marketing leadership, with clear signals to look for and signs you may want to wait.
How much does fractional marketing leadership cost? pricing models, value and red flags
Understand typical pricing models and cost drivers for fractional marketing leadership, how value shows up in practice, and the red flags to avoid.
Marketing Strategy
Marketing strategy: what a complete plan should include
A clear, senior-level guide to the components of a complete marketing strategy, with structure, tools, and examples you can apply straight away.
Marketing operating rhythm: a quarterly, monthly, weekly cadence
A practical operating rhythm that keeps founder-led and mid-market teams focused, with clear cadences, agendas, and a one-page dashboard that drives decisions.
Marketing alignment: link marketing and business goals
A practical framework to align marketing with business goals, agree shared metrics, and run a cadence that turns alignment into pipeline and revenue.
Marketing dashboard: KPIs to track and how to build one
A clear, practical guide to choose the right KPIs, define them properly, and build a one-page marketing dashboard that drives decisions every month.
Brand Marketing
Brand strategy for growth: is your brand holding back your business?
Many growing companies feel busy but strangely stuck. This long-form guide shows how brand strategy unlocks commercial performance, from positioning and tone of voice to a practical, founder-friendly rebrand process.
Rebrand with confidence: a founder’s playbook to reposition without losing your hard‑won equity
A long-form, brand-led guide for founders and marketing leaders on how to plan and deliver a rebrand that protects equity, sharpens positioning, and accelerates growth across markets and channels.
Tone of voice that sells: build a brand voice your buyers trust
A practical, brand-led guide to defining, documenting, and rolling out a tone of voice that makes your message clearer, your team faster, and your marketing convert better across channels and markets.
Brand architecture that scales: masterbrand, sub‑brands, and when to choose a house of brands
A founder-friendly guide to structuring your brand portfolio so growth feels simple to customers and sustainable for teams. Understand masterbrand, endorsed, and house-of-brands models with decision criteria, examples, and a practical rollout plan.
Demand Generation And Growth Marketing
Visibility & growth playbook: get your next 100 customers
Practical, confidence building playbook to grow visibility, attract warmer leads, and win your next 100 customers, designed for busy founders and small teams.
Local SEO in 30 days: win nearby customers, simply
Local SEO in 30 days, improve Google visibility and win nearby customers
Short form video for B2B founders: generate leads with one clip a week
Short form video for B2B founders, generate leads with one weekly clip
Email welcome series that converts: turn new signups into customers
Email welcome series that converts, turn new signups into customers
Marketing Foundations For Startups and SMEs
Go-to-market strategy for startups: a 90‑day plan to find fit and win first revenue
Early growth comes from clarity, not noise. A practical 90‑day go‑to‑market plan for founder‑led startups to define the ICP, sharpen the message, choose channels that work, and land the first repeatable wins.
Marketing operating system for lean teams: build rhythm, clarity, and results without a big department
A practical, lightweight operating system for startups and SMEs without a marketing function. Clarify roles, create cadence, and connect brand, content, and demand so work ships on time and drives revenue.
Lead generation myths to drop: build a calm, repeatable pipeline without spam
More forms and more ads do not equal more revenue. A no‑fluff guide for startups and SMEs to ditch common lead gen myths, focus on quality conversations, and create a simple, repeatable pipeline.
SME website that converts: a 30‑day playbook to turn traffic into revenue
Your website should pull its weight. A practical 30‑day playbook for startups and SMEs to build a fast, clear site that tells a sharp story, captures demand, and turns visits into qualified conversations.
International Expansion And Localisation
Picking your next market: a simple scorecard for founders
Practical, confidence-building way to prioritise countries, balance risk, and plan lean tests for faster multi‑market growth.
Localisation vs translation: how to sound native without losing your brand
Warm, practical guide to sounding native in new markets without diluting your brand, with examples, trends and clear actions.
Market entry on a budget: quick tests to validate demand in new countries
Lean, confidence-building ways to test demand in new countries, with trends, examples and practical experiments you can run this month.
Multi-country seo: how to rank when every market searches differently
Clear, practical ways to structure sites, research local keywords and build authority so you rank across countries without diluting your brand.